Facebook Marketplace has grown as a popular place to sell off your stuff. It’s a great way to get rid of things that you no longer want. Plus, you get to make some money as you declutter. Moreover, Facebook Marketplace is now available to small businesses and indie artisans as a smart sales channel. You can learn how to sell on Facebook Marketplace fairly easily. To get started, you’ll want to learn the things that sell the best.
What is Facebook Marketplace?
You can sell items directly through Facebook. The Marketplace started as a place for peer-to-peer selling. In other words, if you had an item that you wanted to get rid of, then you would list it for sale through the channel. Then you’d usually connect in person with the buyer and make the sale. It was similar to selling items on NextDoor or Craigslist. Facebook Marketplace is also a good eBay alternative.
You can still sell on the site in this way. In fact, you can make some good money decluttering your stuff while you’re at it. However, Facebook Marketplace has grown. People now use it to sell items in bulk. Small businesses use it to make sales. It’s a great channel for sellers of various sizes. Therefore, it’s worth it to get to know how to sell on Facebook Marketplace.
How to Sell on Facebook Marketplace
Maybe you’ve thought about how to sell on Facebook Marketplace but haven’t actually looked into it. If so, then you might think it’s a little harder than it really is. Because actually, it’s super easy. You don’t need anything special, since you probably already have a Facebook account.
Here’s how to sell on Facebook Marketplace:
Go to your News Feed.
Click on Marketplace.
Click Create New Listing.
Select Item for Sale.
Add photos, information about the item, and the price.
That’s it. That’s how to sell on Facebook Marketplace. Of course, to get the best prices and fastest sales, you’ll want to learn a little bit more detail about how to sell on Facebook Marketplace.
What to Sell on Facebook Marketplace
The most important thing to know is what sells well on the site. After all, some sites are naturally better for selling certain items than others. You want to declutter your stuff to the right site to make the most money in the fastest amount of time.
Here are the five things that sell best on Facebook Marketplace:
1. Children’s Clothes, Toys, and Furniture
Historically, children’s items sell really well on Facebook Marketplace. If you have a child that has outgrown some items, then listing them here is a great idea. In particular, if you have unused or little-used items that are in great condition, they’ll probably easily find a new home through this sales channel.
Since this is such a popular product niche, Facebook Marketplace is also a great place for people who make / sell items for children. If you have a speciality handmade item – for example, you crochet stuffed animals for kids – then it’s worth a try to add Facebook Marketplace to your sales options.
2. Gently Used Electronics in Good Condition
Popular electronics and gadgets also sell well. Everything from an old Wii to a new virtual reality headset has some potential for good sales on the site. Most of us upgrade to new electronics then aren’t sure what to do with the old ones. Instead of simply shipping those things out for recycling, try selling them on Facebook.
There are three great options for selling furniture on Facebook Marketplace:
Get a little bit of money from an old, worn item that you want to get rid of.
Reupholster, repaint, or otherwise freshen up an old piece and sell it for higher value.
Sell your handcrafted furniture as a small business on Facebook.
4. Handmade Items
People like supporting handmade businesses when they can. Therefore, if you sell something that you make yourself, then you might have some luck on Facebook. Jewelry, handcrafted fragrances, knit and crochet accessories, and other handcrafted items do well as niche markets on the site.
5. Anything Not Worth Shipping
Of course, Facebook Marketplace can reach people all over the world. But if you have a strong local network, then it’s a great option for sales where you don’t want to pay for shipping. Oftentimes, shipping costs are prohibitive to online sales. Bulky items and low-value items are two big examples. So, if you have a couch or a bunch of DVDs for sale, then most online sales channels aren’t worth it. But if you can use Facebook Marketplace to access a local sale with no shipping then it’s worth it for you and the buyer.
Other Items That People Sell
Some of the other things that sell well on Facebook Marketplace include:
Accessories and Clothing
Cars (there’s an entire section of the marketplace for them)
Storage supplies and organizational materials
Surprising niche items (remote controls, crayons, Legos, and golf balls!)
What NOT to Sell on Facebook Marketplace
Before you sell anything on the site, you should go over their rules for sales. There are certain things that you aren’t allowed to sell through the site. Most of these are obvious – no weapons, drugs, or currency. Less obvious is that you aren’t allowed to sell digital-only items through Facebook. Some of the other prohibited items include adult material, animals, tobacco, recalled products and “misleading, deceptive, or offensive items.” You can sell event tickets and gift cards but only following strict guidelines.
Additional Tips for Good Sales
In addition to choosing the best items for sale, here are some other tips for how to sell on Facebook Marketplace:
Check out Facebook’s guide to selling which offers tips for frequent sellers, small business sales and more.
Take your own high-quality photos in good lighting showing the true details of the item for sale.
Provide a strong, unique description that uses positive language but is also honest.
Choose a fair price. You want to make money but you also want to get sales. Strike a balance.
Answer questions quickly. Respond professionally to all order. Run this like a business.
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